With a brand identity that is oh-so-chic and known worldwide for its luxury and timelessness, CHANEL has created timepieces that reflect the high fashion maison’s signature provocative style and edgy-yet-classic design. Below, we delve deeper into the haute horological world of CHANEL and its most coveted watch styles.
CHANEL debuted its watch collection in 1987 with the release of the PREMIÈRE model. The wristwatch’s avant-garde design paid tribute to the Place Vendome, the iconic city square in central Paris. Its bracelet also seems to derive inspiration from the emblematic leather and chain straps of the brand’s classic flap bag. Architectural and modern, the PREMIÈRE’s cut-corners give the watch face a unique octagonal shape, which, combined with the cabochon stopper at the side, harkens to CHANEL’S No.5 perfume bottle. With the debut of its first watch, CHANEL soon opened a watch boutique in Paris’s shopping district, Avenue Montaigne.
Decades later, CHANEL’s watch business thriving, the company expanded its offerings to include the J12 collection, unveiled in 2000. This newer model was a departure from the refined and structured PREMIÈRE. Sporty and sleek, the J12 was offered in both men’s and women’s styles and became an immediate commercial sensation, considered by tastemakers as one of the most influential modern watches.
CHANEL watches are still highly sought after and remain a popular choice for both men and women alike. Should you be interested in buying, selling, or taking a pawn loan against your luxury watch, contact Jewelry-N-Loan today! The loan officers at the family-owned pawnshop in Costa Mesa have significant experience with luxury watch brands, including CHANEL, Rolex, Cartier and Patek Phillipe. There are also a master watchmaker and jeweler on site to assist with repairs and restorations. For more information, call 949-416-3035 or email firstname.lastname@example.org.